types of studies

Question 1

CORRELATIONAL STUDIES

Answer 1

• analyse association between 2 variables (covariables)
• correlation hypothesis needed
• illustrate with scatter diagrams
  ✅find trends, procedures can be repeated
  ❌jump to casual conclusions, intervening variables (lack validity)

Question 2

CONTENT ANALYSIS

Answer 2

• indirect observation
• e.g. analysed 170 british tv ads for gender stereotypes over a week (ignoring animals/kids) + recorded frequency of behaviour
  ✅ecological validity (based on what ppl do)
  ❌observer bias (interpret diff)

Question 3

CASE STUDIES

Answer 3

• detailed study of single individual/event from diff sources
• organised findings
• longitudinal (usually)
  ✅rich in depth data
  ❌hard to generalise unique cases, rely on past events = unreliable

Question 4

LONGITUDINAL STUDIES

Answer 4

• research over long period of time to see how people change
  ✅control p’s variables
  ❌become aware of aims, time consuming, boredom effect

Question 5

CROSS SECTIONAL STUDIES

Answer 5

• younger + older compared to investigate age on behaviour
• may look at other things not just effect of time e.g. groups of people in society
  ✅quick (less than year)
  ❌p’s may differ more than just behaviour e.g. more money