Types of research Flashcards

1
Q

different types of research

A
The Nature of Research.
Product Analysis.
Value Analysis.
Library Search.
Internet Search.
Experiments.
Observation.
Case Study
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2
Q

how research can help you

A

You get your hands on a larger sample: With a quantitative survey, a much broader study can be done – one which involves more people.
You get objectivity and accuracy: There are far fewer variables involved with quantitative research.

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3
Q

Good types of research

A
  • Qualitative techniques give you a unique depth of understanding which is difficult to gain from a closed-question survey. Respondents are able to freely disclose their experiences, thoughts, and feelings without constraint.
  • There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
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