Types of promotion

Question 1

Advertising

Answer 1

Paid-for communication with consumers which uses printed and visual media like television, radio, newspapers, magazines, billboards, flyers, cinema etc.

Question 2

Sales promotion

Answer 2

using techniques such as ‘buy one get one free’, occasional price reductions, free after-sales services, gifts, competitions, point-of–sale displays

Question 3

Sponsorship

Answer 3

payment by a business to have its name or products associated with a particular event.

Question 4

Direct mail

Answer 4

also known as mailshots, printed materials like flyers, newsletters and brochures which are sent directly to the addresses of customers.