Types of market research Flashcards
1
Q
What is secondary research?
A
Gathering information that already exists.
1
Q
What is primary research?
A
Collection of information that did not exist before.
2
Q
A few examples of primary research?
A
Focus groups
Experiments
Surveys
Questionaires
3
Q
Examples of secondary research?
A
Sales data
Government reports
Market reports
Local newspapers
Internet sites
4
Q
Benefits of primary research?
A
Accurate
Up to date
Specific
DIrect customer contact
5
Q
Benefits of secondary research?
A
General
Less time consuming
