Types of Market Flashcards
1
Q
Resource
A
Businesses involved in gathering natural resources and the sales of raw materials
2
Q
Industrial
A
A good, service or idea purchased for the use in producing other products.
3
Q
Intermediate
A
- Wholesalers break down large quantities into smaller units.
4
Q
Market Segment
A
Break down the mass market into a more focused portion based on a key characteristic
5
Q
Niche
A
A concentrated segment of a market
6
Q
Mass
A
Product aimed at all consumers regardless of demographic
