Consumer Laws Flashcards
1
Q
Australian Consumer Law
A
covers relationship between all key stakeholders in the market
2
Q
What is the purpose of the Australian Consumer Law
A
to promote fair trading and competition and to provide consumer protections
3
Q
What happens when a Business breaches the ACL
A
Business must apply the laws into all marketing strategies and processes.
Failure to do so may result in a breach of the Competition and Consumer Act 2010
4
Q
Coveting and Ethical Approach
A
Any marketing campaign is designed to generate consumer awareness, attract interest and generate desire.
