Types of integration- 3.9.1

Question 1

What are the 4 types of integration?

Answer 1

Backward vertical, conglomerate, forward vertical and horizontal integration.

Question 2

Define backward vertical integration.

Answer 2

Acquiring business operating earlier in supply chain.

Question 3

Define conglomerate integration

Answer 3

combination of firms involved in unrelated business activities.

Question 4

Define forward vertical integration

Answer 4

acquiring business further up supply chain.

Question 5

Define horizontal integration

Answer 5

businesses in same industry operating at same stage of production process.