Strategic positioning- 3.8.2

Question 1

Definition of strategic positioning.

Answer 1

high lvl manager thinking behind step analysis.

Defining where business is going to park itself amongst other within marketplace.

E.g., Waitrose is parked on Posh, LIDL parked at cheap

Question 2

Give two models used in strategic positioning.

Answer 2

Michael Porter’s five forces and Bowman’s strategic clock.