Types Of Growth Flashcards
What is horizontal integration?
Buying a similar type of firm
What is vertical integration?
Buying a supplier or outlet
What is lateral integration?
Buying a related business at the same stage of production
Why do some firms want to grow?
Lower costs, securing supplies and outlets, to beat competitors and to produce a wider range of products
What is internal expansion?
A business opens more outlets, employs more staff, sells more products etc
What is external expansion?
Merger, takeover
What is managerial economies?
Larger the company the cheaper it is to employ specialist staff
What is risk bearing economies?
Larger the company the easier to sell a range of products in different markets
What are financial economies?
Larger the company the easier it is to borrow money
What is purchasing economies?
Larger the company the easier it is to buy in bulk, resulting in a discount