Types Of Data Flashcards

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1
Q

What type of research methods are primary data?

A

Questionnaires
Interviews
Experiments
Observations

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2
Q

What research methods are secondary data?

A

Official statistics
Personal and historical documents
Mass media

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3
Q

What is primary data?

A

Data collected by the sociologist

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4
Q

What is secondary data?

A

Data that’s the sociologist uses but did not collect

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5
Q

What are strengths of primary research?

A

Sociologists have a high level of control

Can research groups which have previously been ignored

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6
Q

What are limitations of primary data?

A

Expensive
Time consuming
There are barriers which prevent the sociologist from doing research themselves

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7
Q

What are strengths of secondary data?

A

Quick
Cheap
Representative
Useful for seeing comparisons over time

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8
Q

What are limitations or secondary data?

A

Have a hidden agenda so it is not reliable or valid
Might not fit the sociologists exact purpose
Operationalised - one sociologist may interpret a key term differently to another

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9
Q

What is a close ended question?

A

Limited to a short answer

Can pick an answer from a pre-selected list of responses

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10
Q

What is an open ended question?

A

Respondent answers question in their own words and require some explanation

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