Types Of Data Flashcards
What type of research methods are primary data?
Questionnaires
Interviews
Experiments
Observations
What research methods are secondary data?
Official statistics
Personal and historical documents
Mass media
What is primary data?
Data collected by the sociologist
What is secondary data?
Data that’s the sociologist uses but did not collect
What are strengths of primary research?
Sociologists have a high level of control
Can research groups which have previously been ignored
What are limitations of primary data?
Expensive
Time consuming
There are barriers which prevent the sociologist from doing research themselves
What are strengths of secondary data?
Quick
Cheap
Representative
Useful for seeing comparisons over time
What are limitations or secondary data?
Have a hidden agenda so it is not reliable or valid
Might not fit the sociologists exact purpose
Operationalised - one sociologist may interpret a key term differently to another
What is a close ended question?
Limited to a short answer
Can pick an answer from a pre-selected list of responses
What is an open ended question?
Respondent answers question in their own words and require some explanation