Types Of Data

Question 1

What is quantitative data?

Answer 1

Information that is numerical, looks for relationships, and can be represented visually in graphs, tables, and charts

Question 2

What are the strengths of quantitative data?

Answer 2

1) easier to analyse than qualitative data so easier to compare
2) objective meaning it is less open to bias

Question 3

What are the weaknesses of quantitative data?

Answer 3

1) participants may be forced to choose a particular response meaning conclusions may be inaccurate and meaningless and lack detail
2) lacks external validity

Question 4

What is qualitative data?

Answer 4

Data that uses language, looks for themes, and collects more detailed information

Question 5

What are the strengths of qualitative data?

Answer 5

1) participants aren’t forced to choose a particular response so conclusions are more likely to be accurate or meaningful
2) higher external validity

Question 6

What are the limitations of qualitative data?

Answer 6

1) more difficult to analyse due to complexity of data
2) subjective interpretation so open to bias