types of data Flashcards
1
Q
who favours qualitative data?
A
interpretivists
2
Q
strengths of qualitative data
A
- in-depth / detailed
- highly valid
- gain a true insight
- vertshten
3
Q
limitations of qualitative data
A
- not easily comparable
- hard to spot trends
- not scientific
- expensive
- time consuming
- unreliable
- subjective
4
Q
who favours quantitative data?
A
positivists
5
Q
strengths of quantitative data
A
- east to compare & spot trends
- scientific
- easy to analyse
- cheaper
- less time consuming
- objective
- reliable - systematic procedure
6
Q
limitations of quantitative data
A
- not detailed / in-depth
- lacks validity
7
Q
primary data strengths
A
- Will relate more to study / subject matter
- More valid and reliable
- More control over data
- Understand data better
- Updated information
8
Q
primary data limitations
A
- Time consuming
- Expensive
- Requires more labour
9
Q
secondary data strengths
A
- Can easily access - not time consuming
- Can view research from a different time
- Cheaper to conduct
10
Q
secondary data limitations
A
- may lack context
- no control over data quality
11
Q
quantitative data definition
A
info that can be expressed in statistical or numerical form
12
Q
examples of research that gathers quantitative data
A
surveys
questionnaires
structured interviews
13
Q
qualitative data definition
A
concerned with emotions and feelings
14
Q
examples of research that gathers qualitative data
A
unstructured interviews
participant observation
