interviews Flashcards
1
Q
What is an interview?
A
When you are asked questions by someone
2
Q
When are interviews used?
A
Jobs, Police, School
3
Q
What is interviewer bias?
A
When the answers given in an interview are influenced or distorted in some way by the presence or behaviour of the interviewer
4
Q
How can interviewer bias be overcome?
A
Keeping neutral
Matching people up - gender, age, ethnicity
5
Q
What are the 4 types of interviews?
A
Structured
Unstructured
Semi-structured
Group
6
Q
Advantages of structured interviews
A
- Produces quantitative data which is easily comparable, and can be transferred to statistical data/numerical form
- Quick - ask more people - large sample
- Reliable (replicable)
- Less problem with interviewer bias (less involved)
- Easy to train interviewer
- Objective
6
Q
Disadvantages of structured interviews
A
- Training may be costly
- Inflexible
- Lacks validity
- Lack of nuance, detail, meaning -limited depth of understanding
- Not suitable for sensitive topics
7
Q
Advantages of unstructured interviews
A
- Greater flexibility
- Valid
- More opportunity to build rapport and trust
- More nuanced/detailed - gain greater insight
- Probe much deeper
- Ambiguities in questions can be clarified
8
Q
Disadvantages of unstructured interviews
A
- Time consuming
- Costly
- Fewer interviews conducted - smaller sample - problems with representativeness
- Less reliable
- Difficult to replicate, compare and measure
- Subjective
- Interviewer bias/social desirability
9
Q
Advantages of group interviews
A
- Bounce off of each other - feel more comfortable /engaged
- Less artificial
- More cost efficient
- Less time consuming
10
Q
Disadvantages of group interviews
A
- May feel judged and pressurised by other participants
- Some may talk more than others - not get everyone’s experiences
- May move away from the topic
- Hard to keep up/record
11
Q
A
