Types of conformity/explanations of conformity

Question 1

What are the three types of conformity?

Answer 1

1. compliance
2. internalisation
3. identification

Question 2

what is compliance?

Answer 2

individuals go along with the group to gain their approval or avoid disapproval

Question 3

features of compliance - 2

Answer 3

• change in public behaviour

- no change in private - so no change to the person’s underlying attitude

Question 4

what is internalisation? 2 points

Answer 4

go along with others because of the acceptance of their views
- acceptance is private and public

Question 5

what is identification? 2 points

Answer 5

• individual might accept influence because they want to be associated with the group/person
• has elements of both compliance and internalisation

Question 6

what are two explanations of conformity?

Answer 6

1. normative

2. informational

Question 7

normative social influence

Answer 7

• person conforms due to their need to be accepted by the majority, without accepting their views
• humans have a fundamental need for social companionship and a fear of rejection = desire to be liked

Question 8

informational social influence

Answer 8

• individuals looks to others with seemingly more information in order to identify correct behaviour
• individual has a desire to be right = private acceptance = change their beliefs/attitudes