Types of conformity: compliance, identification, internalisation

Question 1

Define conformity

Answer 1

Conformity refers to how an individual or small group change their behaviour or attitudes as a result of the influence of a larger group, where there is no direct request for them to do so.

Question 2

Define compliance

Answer 2

Agree publicly, disagree privately. Compliance is where the individual changes his or her own behaviour to fit in with the group. Superficial.

Question 3

Give an example of compliance

Answer 3

Laughing at a joke you don’t find funny or wearing a suit to a formal occasion.

Question 4

Define identification

Answer 4

Change behaviour publicly and privately. Often it is a temporary change where we adopt an attitude or behaviour because we want to be assosiated.

Question 5

Give an example of identification

Answer 5

Joining a gang or joining a yoga club or becoming a goth

Question 6

Define internalisation

Answer 6

Where you change your behaviour publicly and privately, it’s not temporary and the opinion is permanently altered and adopted by the person

Question 7

Give an example of internalisation

Answer 7

Becoming vegetarian or becoming a Buddhist monk

Question 8

What is normative social influence?

Answer 8

Where someone wants to fit in with the larger group, they want to gain approval or avoid disapproval they do not want to stand out.

Question 9

What is informative social influence?

Answer 9

Where someone learns something that changes their behaviour, this refers to instances where people conform because they are uncertain of what to do in a particular situation (they look to others for guidance).

Question 10

What method do you use for a 6 mark question?

Answer 10

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