Types of Conformity and Explanations

Question 1

Compliance

Answer 1

When an individual accepts influence because influence because they hope to achieve a favourable reaction from those around them

Question 2

Conformity

Answer 2

A form of social influence that results from exposure to the majority position and leads to compliance with that position

Question 3

Identification

Answer 3

A form of influence where an individual adopts an attitude or behaviour because they want to be associated with a particular person or group

Question 4

Internalisation

Answer 4

When an individual accepts influence because the content is consistent with their own value system

Question 5

Informational Social Influence

Answer 5

A form of influence that comes from a desire to be right

Question 6

Normative Social Influence

Answer 6

A form of influence where an individual conforms with the expectations of the majority in order to gain approval or avoid disapproval

Question 7

What are the three types of conformity?

Answer 7

Compliance, identification and internalisation

Question 8

What are the two explanations for conformity?

Answer 8

Normative social influence and informational social influence

Question 9

Research support for normative influence

Answer 9

Linkenbach and Perkins (2003) found that adolescents exposed to the message that peers didn’t smoke were less likely to smoke

Question 10

Research support for informative influence

Answer 10

Wittenbrink and Henley (1996) found that people exposed to negative information about African Americans later reported more negative attitudes to the group