Social Influence Process in Social Change

Question 1

Social Change

Answer 1

Occurs when society or a section of society adopts a new belief or way of behaving which then becomes widely accepted as the norm

Question 2

Social norms interventions

Answer 2

Attempt to correct misperceptions of the normative behaviour of peers in an attempt to change the risky behaviour of a target population

Question 3

Example - most of us don’t drink and drive

Answer 3

In Montana a poster was spread saying 4 out of 5 don’t drink and drive. Drink driving was decrease by 13.7%

Question 4

Social change through minority influence is very gradual

Answer 4

There is a strong tendency for people to conform to the majority. For example suffragette movement. Influence of a minority is more latent than direct

Question 5

Being perceived as deviant limits the minority

Answer 5

Majority may avoid aligning themselves with the minority because of this, making it more difficult for the minority to have influence