Types Of Conformity And Explanations Flashcards
What is conformity?
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
What is the shallowest type of conformity?
Compliance
What is compliance?
Agreeing with the group but keeping personal opinions. Results in a temporary change in behaviour.
What is the intermediate level of conformity?
Identification
What is identification?
When you value membership of a group so you conform to their behaviour or ideas to be part of the group, Even if you don’t fully agree. Lasts as long as you are with the group.
What is the deepest level of conformity?
Internalisation
What is internalisation?
When personal opinions genuinely change to match the group. This is a permanent change in beliefs.
What is Informational Social Influence (ISI)?
When someone is influenced because they look to others for guidance. Usually happens in new/uncertain situations, as the person believes the majority is right or knows more than them.
What does ISI tend to lead to?
Internalisation
What is Normative Social Influence (NSI)?
When someone is influenced to fit in with the social norms and values of a particular group to gain their approval. (E.g. asking what people are wearing to an event so you can dress similarly)
What does NSI tend to lead to?
Compliance
Which study provides evidence for NSI? What happened in it?
Asch (1951) - When given an unambiguous line test, Ps would choose the incorrect answer when the incorrect answer was selected by confederates.
Why does Asch’s study support NSI?
The Ps said afterwards that they felt pressure to conform so that they wouldn’t be judged/rejected by others. Shows that people will conform in order to fit in with the majority.
Which study provides evidence for ISI? What was the procedure?
Jenness (1932) - Ps had to guess the number of jellybeans in a jar (ambiguous task) whilst ALONE. They were then told to discuss with a group. They had to guess alone again.
What were the findings of Jenness (1932)? How does it support ISI?
Ps second guess would move closer to the groups guess. Because it’s an ambiguous task, Ps believed that the group guess was more likely to be correct.
