Types of conformity

Question 1

Internalisation

Answer 1

deepest level of conformity, attitudes values and behaviours of group are owned and accepted by individual. A person will show conformity to a group because he or she genuinely agrees with their views
- shows group values on public AND private level
- permanent change
values maintained away from group

Question 2

Identification

Answer 2

the individual adapts their behaviour and or opinions because they value membership of a particular group, when the individual leaves the group they are likely to revert back to their old behaviour/attitudes

• temporary change
• public and private views change whilst with (not physically) group
• EXAMPLE; Zimbardo prison experiment

Question 3

Compliance

Answer 3

occurs when an individual wants to achieve a favourable reaction from the other group members, avoid disapproval

• change only PUBLIC views not private
• most superficial level
• Example: Asch participants, likely they complied