Explanations of conformity

Question 1

Informational social influence definition

Answer 1

the desire to be right (correct) - people change attitudes/behaviour because they have been convinced that they are wrong, looks to majority for information

• more likely to occur in ambiguous situations
• more likely to result in internalisation

Question 2

Normative social influence

Answer 2

the desire to be liked, avoid awkwardness of not conforming to group, we want to be liked and accepted by those in the majority

• more likely to occur in unambiguous situations when answer is clear
• more likely to result in compliance