Types of Conformity Flashcards
define conformity
yielding to group pressure, aka majority influence
name the three types of conformity
compliance, indentification, internalisation
what is compliance
desire to fit in, when individuals adjust their behaviour and opinions to those of the group to be accepted or avoid disapproval
what level is compliance
public but not private acceptance of the group’s behaviour, only temporary
define identification
when individuals adjust their behaviour and opinions to those of a group because membership of that group is desirable
what level is identification
public and private acceptance but its often temporary
define internalisation
when individuals genuinely adjust their behaviour and opinions to those of a group, its what they truly believe in
what level is internalisation
public and private acceptance which is not dependent on the presence of the group
when does conformity occur
when an individual’s behaviour/beliefs are influenced by a larger group of people
who studied conformity
Jenness
what was the procedure of Jenness’ experiment
jar of jellybeans, participants made first guess individually and privately, then discussed estimates with a group, group estimate made, final individual, private guess made
what were the findings of Jenness’ experiment
typically guessing would converge to those of the group estimate, average change of opinion was greater among females (women conformed more)
what were the conclusions of Jenness’ experiment
judgements of individuals are affected by majority opinions
