types of conformity

Question 1

compliance

Answer 1

• conforming publicly but disagreeing in private
• the shallowest form of conformity
• results in superficial change
• a behaviour / opinion stops as soon as group pressure stops

Question 2

indentification

Answer 2

• moderate form of conformity
• where we act the same as the group because we share their values & want to be accepted
• we conform because there’s something about the group that we value
• publicly change our opinions, even if we don’t privately agree
• change of belief is temporary

Question 3

internalisation

Answer 3

• deepest level of conformity
• where a person genuinely accepts the group norms, publicly and privately
• permanent change as attitudes are internalised
• change in behaviour persists even in the absence of the group