Types of Conformity

Question 1

What is conformity?

Answer 1

A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 2

What is majority influence?

Answer 2

When an individual or small group is influenced by a larger/more dominant group

Question 3

Who deduced the 3 types of conformity?

Answer 3

Kelman (1958)

Question 4

What are the 3 types of conformity?

Answer 4

Compliance
Internalisation
Identification

Question 5

What is compliance?

Answer 5

When individuals change their behaviour or ideas publicly to match with the majority but don’t change it privately

Question 6

What is internalisation?

Answer 6

When a person changes their behaviour both publicly and privately to match with the majority

Question 7

What is identification?

Answer 7

When a person conforms to the ideas and behaviours of a group/individual publicly and privately because there is something about that group/individual that we value