What is conformity?
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
What is majority influence?
When an individual or small group is influenced by a larger/more dominant group
What are the 3 types of conformity?
Compliance
Internalisation
Identification
What is compliance?
When individuals change their behaviour or ideas publicly to match with the majority but don’t change it privately
What is internalisation?
When a person changes their behaviour both publicly and privately to match with the majority
What is identification?
When a person conforms to the ideas and behaviours of a group/individual publicly and privately because they want to be associated with that group
How long does compliance last and why is it done?
Only temporarily to fit in & avoid rejection
Why is internalisation done?
We genuinely believe the group is correct & we want to be correct as well
How long does identification last?
Only whilst with the group