Types of Conformity Flashcards
What is conformity?
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
What is majority influence?
When an individual or small group is influenced by a larger/more dominant group
Who deduced the 3 types of conformity?
Kelman (1958)
What are the 3 types of conformity?
Compliance
Internalisation
Identification
What is compliance?
When individuals change their behaviour or ideas publicly to match with the majority but don’t change it privately
What is internalisation?
When a person changes their behaviour both publicly and privately to match with the majority of
What is indemnification?
When a person conforms to the ideas and behaviours of a group/individual publicly and privately because there is something about that group/individual that we value