Types Of Conformity

Question 1

Internalisation

Answer 1

Person genuinely accepts group norms. Results in private as well as public change of opinions/behaviour. - permanent- even when group leaves

Question 2

Identification

Answer 2

Confirm to the opinions /behaviours of group because there is something we value about the group. -Want to be part of it.
- means we change our public behaviour and private beliefs, only in presence of group- short term

Question 3

Compliance

Answer 3

Going along with others in public to fit in- but privately not changing personal opinions- stops when group pressure stops. This

Question 4

Normative social influence

Answer 4

When someone confirms because they want to be liked and be part of a group- person wants to avoid the embarrassing situation of disagreeing with the majority.

Question 5

Informational social influence

Answer 5

Someone conforms because they want to be right- look to others by copying or obeying them, to have right answer in a situation. Usually leads to internalisation- occurs when person is unsure.

Question 6

Strength-Research support for NSI

Answer 6

Asch interviewed participants, some said they conformed because they felt self- conscious giving the correct answer and were afraid of disapproval. When participants wrote answers down, conformity fell to 12.5%.- Giving answers privately meant there was no normative group pressure.

Question 7

Strength-Research support for ISI

Answer 7

Lucas et al(2006) found that participants conformed more often to incorrect answers they were given when the maths problems were difficult. Participants didn’t want to be wrong

Question 8

Limitation- individual differences

Answer 8

One limitation is that NSI doesn’t predict conformity in every case. Some people are greatly concerned with being liked by others- nAffiliators. McGhee and Teevan (1967) found that students who are nAffiliators are more likely to conform.