Minority Influence Flashcards

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1
Q

Minority influence

A

One person or small group influence beliefs and behaviours of other people

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2
Q

Consistency

A

Minority must be consistent in their views

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3
Q

Commitment

A

Minority must demonstrate commitment to their cause of views. Can be extreme activities- augmentation principle.

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4
Q

Flexible

A

Minority influence must adapt their point of view- accept counter arguments.

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5
Q

Snowball effect

A

As more people switch, faster rate of conversion.

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6
Q

Strength- research

A

Moscovici et al blue/ green slide study showed that a consistent minority opinion had a greater effect on changing the views of other people than an inconsistent opinion.

Wood et al carried out a meta-analysis of almost 100 similar studies and found that minorities who were seen as being consistent were most influential.

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7
Q

Strength-support- deeper processing

A

Change in majority’s position does involve deeper processing of minority’s ideas.

Martin et al (2003) presented a message supporting a particular viewpoint and measured participants agreement. One group then heard a minority group agree with the initial view while another heard a majority group agree. Participants finally exposed to a conflicting view and attitudes were measured again. People were less willing to change their opinions if they had listened to a minority group than majority. Suggests minority message had been more deeply processed.

Real world social influence situations are much more different.

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8
Q

Limitation- artificial tasks

A

Moscovici et al task of identifying colours of a slide . Lack real life situations. Lack external validity

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9
Q

Females

A

Moscovici used only females- not generalisable

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