Types of advertisements

Question 1

Testimonial

Answer 1

Statement endorsing an idea/ product by a prominent person (celebrity endorsement)
The product can be in/outside of a particular field
Famous pple promote an item and draw attention (Nike)

Question 2

Snob appeal

Answer 2

Aims to flatter
Makes assumptions/ insinuations that this product/idea is better than others
Thus those pple who use it are also (in their dreams)
“Avant-Garde” ahead of times

Question 3

Plain folks

Answer 3

Opposite of snob appeal
Identifies product/idea with a locality or country
Practical product for ordinary people

Question 4

Patriotism

Answer 4

The purchase will display a love of country

The person will financially help the country

Question 5

Facts and figure statistics

Answer 5

In this persuasive technique, numbers, tables and graphs are used to show statistics of both sides

Question 6

In facts and figures

Answer 6

Statistics to prove superiority

Question 7

Expert opinion

Answer 7

they use experts such as doctors, dentists, engineers, fitness trainers to say that they recommend this product

Question 8

Glittering generalization

Answer 8

USING FANCY WORDS WITH NO VALUE

using simple phrases that sound good but have no real value or meaning

Question 9

Emotional words

Answer 9

Luxury
Beautiful
Paradise
Economical

Question 10

Repetition

Answer 10

Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product.
Repeating smthing helps to rem the product