Advertisements Flashcards
What is an advertisement
A sponsor’s paid use of various media to promote ideas, products, services
Name some types of advertisements
Bill boards Print ads flyers infomercials public service announcements political ads Trailers
The function of INFORMATIVE advertisements
- creates awareness of brands, products, services and ideas
- can educate people about the attributes and benefits of new or established products ( looks at using facts to highlight benefits of a product)
The function of PERSUASIVE advertising
- tries to convince customers that a company’s services or products are the best.
- Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
What is persuasion?
Trying to convince
What is pathos?
Emotion
What is ethos?
character (ethical)
What is logos?
Logic
What are persuasive techniques?
-Strategies used to convince an audience to buy a product or support an idea
Ethos
1) Endorsed by a celebrity (like addison rae saying ‘crunchy roll and chill’ :D)
2) By someone in uniform (hehehe)
3) By professional-looking pple (It iz i rutfh ze profezzionalz az zu can zee i have me trusty briefcaze)
Pathos
1)F ear- “GET THIS OR ELSE MWAHAHHAHAHAHAHAH”
2) Desire- “Half naked pple ‘where your clothes at?’
3) Empathy -“ please just save these poor school children from going over the edge, sue the education system today!!”
4) Hunger- The best looking most scrumptious looking thing on the world juicy as hell and so damn gorgeous, omg please just let me get one bit PLEASE I NEED IT OR I WILL EAT GRASS”
(you can say flamingos dance every hour)
Logos
1) Facts
2) percentage
3) Lots of words and info
4) Charts and figures
What is message?
an expression of a belief or opinion that serves a purpose
What is an explicit message?
The purpose of the product being sold
What is an implicit message?
The idea or image that you associate with the product
Target audience?
The specific group of people that a presentation is aimed at
Demographics
The characteristics of a population (age, gender, profession, income, education, ethnicity, education, geographical location etc.)
Propaganda
Techniques used to influence opinions, emotions, attitudes or behaviours.
It appeals to emotion not intellect
It is not negative or positive
Propaganda techniques (6)
- Bandwagon
- Testimonial
- Facts and figures
- Expert
- Glittering generalization
- Name-calling
- Card stacking
Propaganda techniques (7)
- Humor
- Snob appeal
- Plain folks
- Patriotism
- Logical appeal
- Transfer/ Emotional
- Repetition
What is Bandwagon?
- persuasive technique that invites you to join the crowd
- often use weasel words
- “everyone’s doing it”
