types + explanations for conformity Flashcards
what is conformity
a change in a persons behaviour or opinions as a result of real or imagined pressure
what level of conformity is compliance
shallowest level
what is compliance
gain approval + avoiding disapproval
a person changes their public behaviour but private beliefs remain the same
what is compliance associated with
NSI, a short term change
what is an example of compliance
saying you like rock music because your class mates do when you secretly hate it
what level of conformity is internalisation
deepest level
what is internalisation
a true conversion in ones views, agreeing in public and private to be right
what is internalisation associated with
ISI, a long term change
what is an example of internalisation
religion conversion, developing new lifestyles in public privately agreeing with the views
what level of conformity is identification
moderate conformity level
what is identification
when a person wants to be associated with a particular group
what does identification have both elements of
beliefs are adopted and seen as correct (internalisation) but the purpose is soley to fit in with a group (compliance)
what is normative social influence
desire to be accepted and avoid rejection
why are people conforming in NSI
conformity for emotional reasons
what does NSI lead to
compliance and identification