Types And Explanations Of Conformity Flashcards
What are the 3 types of conformity
Internalisation, identification and compliance
Who is the psychologist that studied the types of conformity
Herbert Kelman
What is the level of deepeness with the types of conformity
Compliance then identification and then internalisation is the deepest level
What is compliance
When you ‘go along with others’ in public and but there’s not private/personal change in behaviour or opinions
Is compliance short or long term
Short term
what type of change does compliance result in
Superficial change
What is identification
When you try having the same behaviour or opinions with the people you value so that you can fit in with them
Is identification short or long term
It’s shirt term but is longer term than compliance
What is internalisation
When there is a genuine acceptance of a norm and this your own personal , both private and public, change
Is internalisation short or long term
Long term and mostly permanent
Who studied the explanations of conformity
Deutsch and Gerald
What did deutsch and Gerald develop
A two process theory arguing that there are 2 main reasons that people conform
What the two explanations for conformity
Information Social Influence (ISI) and Normative Social Influence (NSI)
Describe ISI as a explanation of conformity
About who has the better information e.g. when your in class and you aren’t sure about an answer but most of your class give the same answer, your likely to follow that because you feel they are right. You basically follow the behaviour of the group because you want to be right
What type of process is ISI
Cognitive process because it is to o with what you think