Types And Explanations Of Conformity Flashcards
What are the 3 types of conformity
Internalisation, identification and compliance
Who is the psychologist that studied the types of conformity
Herbert Kelman
What is the level of deepeness with the types of conformity
Compliance then identification and then internalisation is the deepest level
What is compliance
When you ‘go along with others’ in public and but there’s not private/personal change in behaviour or opinions
Is compliance short or long term
Short term
what type of change does compliance result in
Superficial change
What is identification
When you try having the same behaviour or opinions with the people you value so that you can fit in with them
Is identification short or long term
It’s shirt term but is longer term than compliance
What is internalisation
When there is a genuine acceptance of a norm and this your own personal , both private and public, change
Is internalisation short or long term
Long term and mostly permanent
Who studied the explanations of conformity
Deutsch and Gerald
What did deutsch and Gerald develop
A two process theory arguing that there are 2 main reasons that people conform
What the two explanations for conformity
Information Social Influence (ISI) and Normative Social Influence (NSI)
Describe ISI as a explanation of conformity
About who has the better information e.g. when your in class and you aren’t sure about an answer but most of your class give the same answer, your likely to follow that because you feel they are right. You basically follow the behaviour of the group because you want to be right
What type of process is ISI
Cognitive process because it is to o with what you think
What type of change does ISI lead to
Permanent change in opinion/behaviour which is known as internalisation
What type of situations does ISI usually come into
.when you are new to a person
.when there is ambiguity
.decisions have to be made quickly
.assume that the group is more likely to be right
What is normative social influence NSI
It is about norms or typical behaviours for a social group
What do norms regulate
Behaviours of groups and individuals
What do people prefer because they don’t want to appear foolish
Prefer to gain social approval rather than being rejected
What type of process is NSI
Emotional rather than cognitive
What type of change does NSI lead to
Compliance- temporary change
What types of situations is NSI likely to occur
.situations with strangers where you feel concerned about rejections
.people you are once red about because you want to gain social approval from them
.stressful situations where people have a greater need for social support
What is one strength (without couterpoint) on the research of explanations of conformity
Research support for NSI as Asch saw that when answers were written down rather than said, conformity fell as there was no normative group pressure. Shows that some conformity is due to a desire not to be rejected by the group for disagreeing with them
What is another strength of the research for types of conformity (with counterpoint)
There is research support for ISI from the study y Lucas et al and he found that participants conformed more to incorrect answers that were given when math problems were difficult be cause the situation became ambiguous and they didn’t want to be wrong so they relied on the answers they were given
What is the counterpoint of the strength of research support for ISI
It is unclear to whether it is NSI or ISI in research studies or real low because certain situations may reduce NSI but also ISI therefore both interpretations are possible which then makes it hard to separate and both probably operate together
What is the limitation on the research on the explanations of conformity
NSI doesn’t predict conformity in every case as some people are more concerned about being liked than by others than other people are. They are called nAffiliators. McGhee and Teevan found that nAffiliators are more likely to conform which shows us that there are some individual differences an can’t be fully explained by one general theory of situational pressure
Who are nAffilitors
People who have a strong need for affiliation
