Types and Explanations of conformity

Question 1

What is conformity

Answer 1

When a person changes their behaviour because of ‘real’/’imagined’ group pressure

Question 2

Compliance

Answer 2

Agreeing with group but keeping personal opinions.

Question 3

Identification

Answer 3

Conform to behaviours of group even if we do not agree

Question 4

Internalisation

Answer 4

Deepest level of conformity, personal opinions genuinely change to match group

Question 5

Informational Social Influence

Answer 5

When correct behaviour is uncertain, we look to the majority for guidance on how to behave. Results in internalisation

Question 6

Normative Social Influence

Answer 6

An individual wants to appear normal and be one of the majority, which often results in compliance or superficial change in behaviour.

Question 7

Evaluation for NSI: Asch+

Answer 7

When interviewed after the experiment, participants said they conformed to avoid rejection by others. Shows people will show compliant behaviour in order to fit in

Question 8

Counter for Evaluation

Answer 8

Line experiment is unusual and not a task used in everyday life. Lack mundane realism