types and explanations of conformity

Question 1

conformity

Answer 1

to change what we think or say in response to a real or imagined pressure of others

Question 2

3 types of conformity

Answer 2

identification, compliance ,internalisation

Question 3

identification

Answer 3

person conforms publicly as well as privately because they have identified with the group as they feel a sense of group membership
- belief or behaviour is tempoary

Question 4

compliance

Answer 4

person conforms publicly but continues to disagree privately
-shallowest form conformity

Question 5

internalisation

Answer 5

person conforms publicly and privately because they have internalised and accepted the view of the group
-deepest form of conformity

Question 6

what the 2 types of explanations of conformity

Answer 6

normative social influence , informational social influence

Question 7

normative social influence

Answer 7

a form of influence which an individual conforms with the expectations of the majority to gain approval

Question 8

informational social influence

Answer 8

a form of influence which is the result of a desire to be right- looking for others as a way of gaining approval others

Question 9

strength of iSI

Answer 9

• studies shown how isi led to stereotypes
• if people see or hear negative info about another group- leads to negative ideas to

Question 10

witten Brick and Heaney views on isi leading to stereotypes

Answer 10

found that b pps exposed American so negative info about African Americans later reported there were more negative beliefs about black people
-shows people r influenced by ISI and will conform when they think others have more info

Question 11

weakness of ISI

Answer 11

• ISI can shape political opinion

Question 12

fein at al judgements on ISI shaping political opinion

Answer 12

he shown how judgements in candidate performance in US debates could be influenced by knowledge of others voting for a diff president
-m pps saw other pps reaction about the debates so most pps changed their mid bc they wanted to be correct

Question 13

strength NSI

Answer 13

• supported by research on adolesent
  -showed a relationship between peoples normative beliefs and the likleyhood of them smoking

Question 14

linkenbacn and Perkins on NSI and adolesent and soking

Answer 14

-linkenbacn and perkins found that adolesents who were told that most peers didnt smoke were less likley start smoking themselves
-supports the belief that people shape their behaviour to belief

Question 15

weakness of NSI

Answer 15

• NSI has a powerful effect on someones behaviour
• researchers have speculated whether individuals recorgnise the behaviour of others

Question 16

Nolan investigation on NSI and his evaluation on how it shapes behaviour

Answer 16

however nolan investigated whether people detected the influence of social norms on their energy conservation behaviour
-suggests people rely on beliefs about what should motivate our behaviour impacted by NSI