social influence

Question 1

what is conformity

Answer 1

to change what you think or say in response to the influence of real or imagined pressure of others

Question 2

what are the 3 types of conformity

Answer 2

compliance, identification, internalisation

Question 3

what is compliance

Answer 3

person conforms publicly but disagrees privately[ shallowest form of conformity]

Question 4

what is identification

Answer 4

person conforms publicly as well privately because they have identified with the group. [ the change in belief is temporary]

Question 5

what is internalisation

Answer 5

the person conforms publicly as well as privately because they have internalised and accepted the view of the group

Question 6

what is the deepest type of conformity

Answer 6

internalisation

Question 7

what are the 2 reasons for conformity

Answer 7

normative social influence [nsi] and informational social influence [isi]

Question 8

what is normative social influence

Answer 8

a form of influence whereby an individual conforms with the expectations of the majority in order to gain approval

Question 9

what is informational social influence

Answer 9

form of influence which is a desire to be right and looking for others as an ally of gaining evidence about reality

Question 10

what was likenbacn and perkins theory on normative social influence

Answer 10

they found that adolescent who were told most of their peers didn’t smoke were less likely to smoke themselves. supports theory about people shaping others behaviour to fit with peers

Question 11

what was nolan theory on normative social influence

Answer 11

• suggestion that normative has an effect on someone’s behaviour
  -nolan investigated the influence of social norms on their energy conservation behaviour

Question 12

how has informational social influence influence led to stereotypes

Answer 12

• when people see or hear negative info about a group it will lead to them having these negative ideas, it shows people conform when they think others have more info

Question 13

what was fein atals judgement on how informational influence can shape political opinion

Answer 13

asked participants to vote for a US presidential candidate after they saw
others voting for somebody else. Most of the participants changed their mind because they wanted to be ‘correct’