Types and explanations of conformity Flashcards
who recognised the types of conformity?
Kelman, 1958
3 types of conformity are…
compliance, identification, internalisation
compliance is when…
someone appears to agree in public but disagrees in private
identification is when…
someone agrees in public and their views change somewhat in private, but only temporarily
internalisation is when…
someone conforms privately and publicly because they have permanently accepted the views of the group
who says that we conform due to a need to be liked and a need to be right?
Deutsch and Gerard, 1955
what are the 2 reasons for conformity?
informational social influence and normative social influence
ISI is when…
we conform as we believe others have better information than us, a need to be right
NSI is when…
we conform to fit in with the group, need to be liked