tv and media industry Flashcards
economy impact?
more than $632 billion for US media and entertainment industry
represents a third of global industry
what is it in state of?
rapid change and technological revolution that is reshaping broadcasting, film and tv industry
what does it drive?
major challenges and opportunities
- traditional models of tv viewing and distribution
- traditional funding and financing models
- reshaping consumer habits and expectations
- being part of company that is constantly changing and the challenges that come with = good learning experience
lawyers in this industry impact?
instrumental in shaping regulatory developments to address potential risks such as introduction of s 115A of Copyright Act and injunction obtained against major piracy sites under that provision, directly as result of industry action
cases of s 115A and injunction against piracy?
Roadshow Films Pty Ltd v Telstra Corporation Ltd [2016] FCA 1503;
Universal Music Australia Pty Ltd v Tpg Internet Pty Ltd [2017] FCA 435
what did the Deloitte study show?
- Increase in respondents having at least one paid video streaming service in their household = 55%. (2019: 53%; 2018: 43%)
- 10% of respondents signed up to new streaming services during lockdown
- 46% of SVOD (Subscription video on demand) subscribers have at least two subscriptions in their household
who remains main export and distributor of tv content?
US on a global scale
what does growing streaming platforms show?
suggests linear TV viewing is likely to disappear in face of multiple multi-media platforms, and apps will replace channels
TV Industry revolution:
Also, with the new avenues of content streaming - the TV industry is experiencing bit of revolution - with large number of on and off screen talent from film industry migrating to TV, proving cinematic high production values and epic storylines can translate to small screen(s) associated with popular culture.
what is main goal of TV distribution?
to acquire and deliver content to audience while turning a profit
what is distribution agreement?
producer grants distributor or broadcaster (with exclusive licence) the right to broadcast the content for defined duration, in defined territory or specific list of territories.
what happens when content purchased?
must decide when best time to distribute and marketing strategies