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Apostrophes indicate
Contractions
What type of writing does not use contractions
Professional writing
Active voice
The subject does the act
e.g, the cat sat on the mat
Passive voice
The subject is acted upon
e.g, the mat was sat on by the cat
If we have a by-phrase, the named do-er is where
At the start of the sentence
3 situations of when to use passive voice
- You don’t know who did it
- Your readers don’t care who did it
- You don’t want them to know who did it
Preferred type of voice in writing
Active voice
Why use active voice
- Tends to be less wordy
- Direct form of communication
- Ensures use of specifics
Which of the 7 Cs regards action-orientated writing
Concision
Action-orientated writing involves
Finding the nominalisation and turning it into a verb
How to action orientate:
“researchers conducted an investigation of inflation”
Researchers investigated inflation
Nominalisation
A word that is not a noun
Delete doubled words:
He refused to tell or relate the
full and complete story because
of his disgust and distaste for the
truth.
He refused to relate the full story
because of his distaste for the
truth.
Change Negatives to Affirmatives:
Not different ->
Not allow ->
Not notice ->
Similar
Prevent
Overlook
Double negatives:
Not unreliable->
Reliable