Tutorial 9 Flashcards
Chapter 15
global integration strategies
Strategies that focus
on synergies between operations at different locations.
Chapter 15
local responsiveness strategy
Strategies that deliver locally adapted products in each market
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home replication strategy
A strategy that emphasizes international replication
of home country-based competencies such
as production scales, distribution efficiencies and brand power.
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**Four strategic choices for multinational enterprises: **
Home replication advantages vs disadvantages
**Pro: **
* Leverages home country-based advantages
* Relatively easy to implement
Con:
* Lack of local responsiveness
* May result in foreign customer alienation
Chapter 15
**Four strategic choices for multinational enterprises: ** Localization advantages vs disadvantages
Pro:
* Maximizes local responsiveness
Con:
* High costs due to duplication of efforts in multiple countries
* Too much local autonomy
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**Four strategic choices for multinational enterprises: **
Global standards advantages vs disadvantages
Pro:
* Leverages economies of scale
* Emphasizes integrated innovation
Con:
* Lack of local responsiveness
* Too much centralized control
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**Four strategic choices for multinational enterprises: **
Transnational advantages vs disadvantages
Pro:
* Cost-efficient while being locally responsive
* Engages in global learning and diffusion of innovations
Con:
* Organizationally complex
* Difficult to implement
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localization(multidomestic) strategy
A strategy that focuses on a number of foreign countries/ regions, each of which is regarded as a stand-alone ‘local’ (domestic) market worthy of significant attention and adaptation.
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global standards strategy
A strategy that relies on the development and distribution of standardized products worldwide to reap the maximum benefits from low-cost advantages.
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transnational strategy
A strategy that aims to be simultaneously cost- efficient, locally responsive and learning-driven around the world.
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international division
A structure bundling all international activities into one unit.
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global product division
An organizational structure that assigns global responsibilities to each product division.
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global matrix
An organizational structure with two set lines of authority, typically a regional line and a product line.
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subsidiary initatives
The proactive and deliberate pursuit of new opportunities by a subsidiary to expand its scope of responsibility.
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knowledeg management
The structures, processes and systems that actively develop, leverage and transfer knowledge.