Tutorial 2

Question 1

Primary data

Answer 1

Primary data does not yet exist and must be collected by the researcher or third parties

Question 2

Ads of primary data

Answer 2

Optimal adaption of the data to the project goals

Greater control over data quality

Exclusiveness of the most data

Question 3

Dis of primary data

Answer 3

Many time more cost intensive

Uncertainty with regard to the response rate

Question 4

Secondary data

Answer 4

Data already exists within the company or is collected by third parties at specific intervals and are in standardised form

Question 5

Ads of secondary data

Answer 5

Lower costs

Can be in the background / indication for primary research

Some info can be obtained only from secondary data

Question 6

Dis of secondary data

Answer 6

Doesn’t fit with research goals

No control over the data quality

May not be very accurate

Data can be outdated