True Or False

Question 1

a successful product has to fulfill a specific need in the market.

Answer 1

True

Question 2

Each product shouldn’t have certain characteristics that separate in from its compatitors

Answer 2

False- it should have certain characteristics (features and value creation)

Question 3

Trademarks are brands but not all brands are trademark

Answer 3

true

Question 4

if the brand is trademarked, it is free to used by the other people withiput threat of penalty

Answer 4

False- it is not free to use if the brand is trademarked because trademark is a legal protection to brand name.

Question 5

Brand association doesnt mean the benefits but these are more intangible in nature

Answer 5

True