Branding Flashcards
is an identifying symbol, mark, logo, name, word or sentence that is use to distinguish the product
brand
Legal protection given to a name
trademark
Refers to the word or phrases used to identify the company, product, service or concept and other core values of the brand
brand name
A visual trademark that identifies the brand with its design elements
Logo
Catchaphrase or tagline
theme line
Is like the distinctive shape that is trademarked elements of those specific brands and can alsi be used as a brand identity element
shape/Physical shape
Bringing a brand to our attention in a fraction of a second
Graphics
Used ti its full potentioal, consumers instantly recognized a brand
color
Unique set of notes or tones can also assist in forming a brand’s identitiy
sound
how product shifts, expands or condenses in its nature and functionality
movement
adds to the overall elements of the brand identity
Smell
One of the crucial brand element use to differentiate in the market competition
Taste
trade name. The name that you register with your state to operate.
Official name to the persin or entitiy that owns the company
Business name
could be generic as “car”
product name
a linkage which a buyer forms in one’s mind with the brand.
brand association
