Trendwatch trends on exam Flashcards
Define the age of healing trend
customers seek new routes to enlightenment. self-transformation triggered by pandemic requires organisations to adapt to reprioritzation of mental and physical health needs.
Define the aided by AI trend
embedding ai into customers’ lives. strong uptake along with skills shortages allowed for technology integration promising to augment human experience. 43% of consumers say technology advancements complicated their lives as well as simplified it.
Define the Behavi:our trend
value led segmentation rise. catering to values passions convictions and attitudes is the way to reaching consumers hearts.
Define the brand beings trend
from authenticity to action. increased value driven consumer arena means authenticity is a must. consumer loyalty in exchange for progress on social and environmental change and empowers them to do the same.
Define the creator inc trend
enterprization of customers. desire to combine work and purpose. more consumers will become their own businesses with 33% of global citizens having done this already and requiring assistance.
Define the for you trend
curation empowering consumers’ uniqueness. customers seek curation by using new tools and tech offering the chance to explore interests, values, and identities not limited by the users. relevance as a service is the name of the game.
Define the freedonism trend
fun as the fear antidote. a powerful remedy to combat languishing is fun. 72% of GenZ now name fun as their number one value
Define the glass box brands
ongoing transparency revolution. consumers are eager to engage with brands reflecting their social an environmental values inside and out. 70% of consumers report feeling wary of CSR. brand trust can dwindle so honesty is urgently needed.
Define the joyning trend
finding meaningful connections in a lonely world. despite digital encounters reshaping the way we connect more people feel isolated and lonely. 33% worldwide experience loneliness and consumers will support brands that help alleviate this concern.
Define the metaphysical trend
an evolved internet. continuing diverging of physical and digital worlds. virtual worlds such as mataverses and AR. 64% of consumers have already purchased a virtual good of took part in such experiences.
Define the power to the people trend
citizens taking back control. social and environmental challenges triggered loss of trust in central authorities, ideologies, institutions, and the elites. exposing social and ecological injsutices. large majority of youth are now involved in a social or political cause fighting for a system without gatekeepers powered by the users.
Define the precarious trend
adjusting to an uncertain world. world is increasingly fragile with one in eight people on the move. recession concern and misinformation are top threats. consumers are looking for brands that help build resilience.
Define solace as a service trend
emergence of concious convenience. growing tensions between purchase and purpose with inflation causing a shift to conscious consumerism to assess value of an item or service provided. tradeoff between convenience and environmental and social costs.
Define the state of place trend
consumers look to reclaim their locale. near universal celebration of place trends focus on authenticity. Relevance, local pride, and storytelling. Affection for brands actively working to make spaces better in 2023.
Define the unconsumed trend
consumption turned on its head. consequences heavily weighted on consumers. cutting out parts of usual buying habits and business leaders making sustainability investments.
