Assignment 1: Innovation & Design Thinking Exam

Question 1

Name the ways to classify innovation types

Answer 1

configuration
offering
experience

Question 2

What does configuration focus on?

Answer 2

innovation focused on the innermost workings of the company

Question 3

What is the offering classification?

Answer 3

focused on the core product service or range

Question 4

Explain the experience classification

Answer 4

considers customer-facing elements of the firm external things

Question 5

Name the 10 innovation types

Answer 5

profit model
network
structure
process
product performance
product system
service
channel
brand
customer engagement

Question 6

Name the 4 innovation types classified as configuration

Answer 6

profit model
network
structure
process

Question 7

Name the 2 innovation types classified as offering

Answer 7

product performance
product system

Question 8

Name the 4 innovation types classified as experience

Answer 8

service
channel
brand
customer engagement

Question 9

What is the profit model innovation type?

Answer 9

how firms make money. profit models convert offerings into cash and require deep understanding of customers cherish to spot opportunities.

Question 10

What is the network innovation type?

Answer 10

how to connect with others to add value. a way for firms to take advantage of other companies’ processes, technologies, offerings, channels, and brands. firm capitalizes on its own strengths while harnessing the capabilities and assets of others.

Question 11

What is the structure innovation type?

Answer 11

how firms align talent and assets to create value.

Question 12

What is the process innovation type?

Answer 12

how methods are used to produce primary offerings. evolve from business as usual to using unique capabilities, adapt quickly, efficiency to build market leading margins. the special sauce competitors cannot replicate

Question 13

What is the product performance type?

Answer 13

development of distinguishing features. considers the value, features and quality of offerings. can require updates and new products.

Question 14

What is the product system innovation type?

Answer 14

how products and services complement each other. how individual products and services connect or bundle together to create scalability and ecosystems. interoperability, modularity, integration are examples.

Question 15

What is the service innovation type?

Answer 15

support and value amplification of products. increases utility, performance, and apparent value. They make a product easier to try, use, and enjoy revealing features and functionality customers might otherwise overlook

Question 16

What is the channel innovation type?

Answer 16

how you deliver the product. ways that you connect your company’s offerings with your customers and users. goal is to ensure that users can buy what they want, when and how they want it.

Question 17

What is the brand innovation type?

Answer 17

how you represent offerings ensure that customers and users recognize, remember, and prefer your offerings. distill a “promise” that attracts buyers and conveys a distinct identity result in strategies implemented across many touchpoints between your company and customers, including communications, advertising, service interactions, channel environments, and employee and business partner conduct.

Question 18

What is the customer engagement innovation type?

Answer 18

how to foster compelling interactions. understanding the deep-seated aspirations and using the insights to develop meaningful connections between them and your company. provide broad avenues for exploration, and help people find ways to make parts of their lives more memorable, fulfilling, delightful — even magical.

Question 19

What are simple innovations?

Answer 19

when one or two things are changed on a product or service. not enough for long-term success.

Question 20

What is a sophisticated innovation?

Answer 20

more difficult to pull off due to longer development horizons upon launch they will attract customers and confound competitors.

Question 21

What is design thinking?

Answer 21

a non-traditional mindset to innovate.

Question 22

How could the design thinking process be defined as?

Answer 22

iterative, no clear path

Question 23

Name the steps in the iterative design thinking process

Answer 23

empathy
define
ideate
prototype
test

Question 24

Define the empathy step in the design thinking process

Answer 24

learning about the customer and/or end users whom you are designing for

Question 25

What is the define step in the design thinking process?

Answer 25

using insights from empathy step to redefine and focus the question

Question 26

What is the ideate step in the design thinking process?

Answer 26

brainstorming to come up with creative solutions

Question 27

What is the prototype step in the design thinking process?

Answer 27

building something from one of your ideas to show others

Question 28

What is the test step in the design thinking process?

Answer 28

return to original user group and test idea for feedback

Question 29

What are the 2 spcaes in design thinking

Answer 29

problem and solution

Question 30

What happens in the problem and solution spaces?

Answer 30

diverging (select) as many ideas as possible and converging diverse results to define the problem faced or find an optimal solution

Question 31

What is the groan zone?

Answer 31

when to change from diverging to converging