Assignment 1: Innovation & Design Thinking Exam Flashcards
Name the ways to classify innovation types
configuration
offering
experience
What does configuration focus on?
innovation focused on the innermost workings of the company
What is the offering classification?
focused on the core product service or range
Explain the experience classification
considers customer-facing elements of the firm external things
Name the 10 innovation types
profit model
network
structure
process
product performance
product system
service
channel
brand
customer engagement
Name the 4 innovation types classified as configuration
profit model
network
structure
process
Name the 2 innovation types classified as offering
product performance
product system
Name the 4 innovation types classified as experience
service
channel
brand
customer engagement
What is the profit model innovation type?
how firms make money. profit models convert offerings into cash and require deep understanding of customers cherish to spot opportunities.
What is the network innovation type?
how to connect with others to add value. a way for firms to take advantage of other companies’ processes, technologies, offerings, channels, and brands. firm capitalizes on its own strengths while harnessing the capabilities and assets of others.
What is the structure innovation type?
how firms align talent and assets to create value.
What is the process innovation type?
how methods are used to produce primary offerings. evolve from business as usual to using unique capabilities, adapt quickly, efficiency to build market leading margins. the special sauce competitors cannot replicate
What is the product performance type?
development of distinguishing features. considers the value, features and quality of offerings. can require updates and new products.
What is the product system innovation type?
how products and services complement each other. how individual products and services connect or bundle together to create scalability and ecosystems. interoperability, modularity, integration are examples.
What is the service innovation type?
support and value amplification of products. increases utility, performance, and apparent value. They make a product easier to try, use, and enjoy revealing features and functionality customers might otherwise overlook
What is the channel innovation type?
how you deliver the product. ways that you connect your company’s offerings with your customers and users. goal is to ensure that users can buy what they want, when and how they want it.
What is the brand innovation type?
how you represent offerings ensure that customers and users recognize, remember, and prefer your offerings. distill a “promise” that attracts buyers and conveys a distinct identity result in strategies implemented across many touchpoints between your company and customers, including communications, advertising, service interactions, channel environments, and employee and business partner conduct.
What is the customer engagement innovation type?
how to foster compelling interactions. understanding the deep-seated aspirations and using the insights to develop meaningful connections between them and your company. provide broad avenues for exploration, and help people find ways to make parts of their lives more memorable, fulfilling, delightful — even magical.
What are simple innovations?
when one or two things are changed on a product or service. not enough for long-term success.
What is a sophisticated innovation?
more difficult to pull off due to longer development horizons upon launch they will attract customers and confound competitors.
What is design thinking?
a non-traditional mindset to innovate.
How could the design thinking process be defined as?
iterative, no clear path
Name the steps in the iterative design thinking process
empathy
define
ideate
prototype
test
Define the empathy step in the design thinking process
learning about the customer and/or end users whom you are designing for
What is the define step in the design thinking process?
using insights from empathy step to redefine and focus the question
What is the ideate step in the design thinking process?
brainstorming to come up with creative solutions
What is the prototype step in the design thinking process?
building something from one of your ideas to show others
What is the test step in the design thinking process?
return to original user group and test idea for feedback
What are the 2 spcaes in design thinking
problem and solution
What happens in the problem and solution spaces?
diverging (select) as many ideas as possible and converging diverse results to define the problem faced or find an optimal solution
What is the groan zone?
when to change from diverging to converging
