Trends in hospitality & tourism Flashcards

1
Q

Market segments

A

groups
of consumers categorized by
specific characteristics to
create a target market

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2
Q

Define ecotourism

A
a branch of
tourism encompassing
adventure tourism and
sustainable development of
regions for future generations
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3
Q

Define Diversity

A

ethnic variety as
well as socioeconomic and
gender variety in a group or
society

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