Products as service Flashcards
1
Q
Changeability
A
A condition of being subject to change or alteration
2
Q
Intangibility
A
A state of being abstract, as are things that cannot be touched
3
Q
Perishability
A
The probability of a product ceasing to exist or becoming unusable within a limited amount of time
4
Q
Variables
A
Factors that can cause something to change or vary
5
Q
Variables to consider when marketing the service side of the hospitality and tourism industry
A
Perishability
Intangibility
Changeability
