TRENDS

Question 1

a style, activity, or interest that is very popular for a short period of time
(dictionary.cambridge.org)

Answer 1

Fad

Question 2

How to Spot Trends

Research is really the key in spotting or analyzing
trends. We must broaden our perspective and deepen our search to get the viewpoint of
the society

Answer 2

Don’t make the search superficial

Question 3

How to Spot Trends

Go out, talk to different types of people, feel the vibe, spot where the
current is heading.

Answer 3

. Find real proof

Question 4

How to Spot Trends

We have our own personal biases but those should be ignored
when we are looking for trends. You might not like crop tops or wide-leg trousers, but if
the majority of the market likes it, you have to accept the fact that it belongs to the trend.

Answer 4

Avoid being self-serving

Question 5

1. Does it become embedded within culture?
2. Does it affect real change?
3. Does it focus in the long term?
4. Does it change behavior?
5. Does it have multiple articulations?

Answer 5

Guide questions in differentiating a trend from a fad
There are several questions that will guide us in differentiating a trend from a fad (Perkin,
2012)

Question 6

• strategic marketing approach
• creates and distributes valuable, relevant, and consistent content
• aims to attract and retain a clearly defined audience

Answer 6

Content Marketing

Question 7

usually informally interconnected group or association of persons such as friends or professional colleagues (Merriam-Webster.com, n.d.).

Answer 7

Network

Question 8

a social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors (Faust, 1994)

Answer 8

Social Network