Traton onboarding

Question 1

Who actually is TRATON

Answer 1

TRATON SE, as the group holding company of the TRATON GROUP, is one of the world’s leading commercial vehicle manufacturers.

Question 2

Who are the four brands within the group

Answer 2

Scania, Man, Navistar and VW Truck and Buss

Question 3

What area of automotive is the Group focused on

Answer 3

trucks, buses and light commercial vehicles.

Question 4

What is their mission statement

Answer 4

“Transforming Transportation Together. For a sustainable world.”

Question 5

What is the role of PH-S

Answer 5

We support TRATON both in an advisory capacity and in the overall operational management and implementation for all their communications needs

Question 6

How does the external communications team support the business (5)?

Answer 6

o Releases and announcements
o One voice
o Interviews
o Other external communications
o Building trust

Question 7

What are the four pillars of the business strategy

Answer 7

o Responsible company
o Value creation
o TRATON accelerated
o Strategy Execution

Question 8

What are the strategic priorities of the responsible company company strategy pillar

Answer 8

o Responsible company
 BEV Transition
 People – collaboration and leadeship
o Value creation
 SG&A cost excellence
 Core/Non-core approach
 Navistar profitable growth
 China/HERO project?
o TRATON accelerated
 Gen AI
 Autonomous and New Business Models
o Strategy Execution
 Modular System
 Industrial and enabling functions setup

Question 9

What are the strategic priorities of the value creation company strategy pillar

Answer 9

 SG&A cost excellence
 Core/Non-core approach
 Navistar profitable growth
 China/HERO project?

Question 10

What are the strategic priorities of the TRATON Accelerated company strategy pillar

Answer 10

 Gen AI
 Autonomous and New Business Models

Question 11

What are the strategic priorities of the Strategy Execution company strategy pillar

Answer 11

 Modular System
 Industrial and enabling functions setup

Question 12

What are the goals of TRATON Accelerated?

Answer 12

o Focus on shaping the transportation and logistics industry of the future through:
 New business models
 Financial services
 Partnerships
 Digital transformation

Question 13

Who are the focus targets of media relations activity

Answer 13

Business and financial press

Question 14

Who are our key spokspeople (2)

Answer 14

Christian Levin, CEO and Michael Jackstein, CFO

Question 15

What kind of news stories have TRATON done over the past year (5)

Answer 15

• Financial results
• New services
• Appointment
• Call to action for charging infrastructure
• Business performance stories

Question 16

What topics does online content tend to focus on?

Answer 16

• People
• connected transport
• E-mobility
• Autonomous Driving
• Transformation
• Sustainability