Intro Flashcards
Who are the seven clients that the team primarily works with?
1) ESI Automotive
2) Cox Automotive
3) Mercedes Benz Trucks
4) RTC Automotive
5) Bosch Aftermarket
6) T-Systems
7) Bayer Crop Science
What are the names of the 5 team members?
Lottie Mackay
Colin Fallon
Christine Ellis
David Kirby
Dave Smith
What is Lottie’s role?
Social media manager
What is Colin’s role?
Senior content manager
What is Christine’s role?
IT writer
What is David’s role?
Automotive writer
What is Dave’s role?
Technical Editor
Who are ESI Automotive?
ESI Automotive is a consultancy to tier 1 automotive businesses and OEMs.
What is our remit for ESI Automotive?
Our remit is to elevate comms to reach OEMs
What are ESI Automotive’s key areas of specialism?
ADAS hardware materials, EV designs and interior designs
What do Cox do?
As the world’s largest automotive services organisation, we’re committed to helping our manufacturer, fleet and dealer customers meet the big, bold challenges of the digital transformation era.
They operate several brands, reconditioning vehicles that are at the end of a lease and selling them on
What do we do for Cox?
PR client - work is largely based on data and insight
What does PH do for Mercedes-Benz Trucks?
PH looks after social media and content
What is Mercedes Benz Trucks RoadStarts platform?
a content hub for drivers of trucks. We currently have to source, write and upload two stories a month to the platform.
What do we do for RTC Automotive
We handle trade press for them
