Transaction Cost Theory Flashcards
Which article?
Williamson (1981)
Central focus
structuring firm boundary; alignment of transactions and governance structures
Central assumptions
opportunism, bounded rationality, efficient transacting as source of
competitive advantage
According to the TCT organizations exist because…
“hierarchy (unified governance) arises to resolve the problems of market governance with transaction specific investments and uncertainty’’
Invisible hand
Unit of analysis
transaction
organization of transactions
what problem do we encounter every time when we buy something? When I buy a new TV, how can I be sure that I buy a good TV?
Issue of transaction
problem of information asymmetry.
For example, the seller of a car has more information than the buyer of the car has. This creates uncertainty on the side of the buyer. How do people solve this problem of information asymmetry when buying a car? You may go to a mechanics to test the car, you let your brother who knows a lot about cars look at the car.
4 types of transaction costs
- Search costs (to identify potential partners)
- Contracting costs (negotiations)
- Monitoring costs (fulfilment of agreed terms, quality that was promised?)
- Enforcement costs (sanctioning/court from conflic
Critical dimensions for describing transaction
- Uncertainty
- The frequency with which transaction occur
- The degree to which durable, transaction specific investments are required to realize least cost
supply
Asset specificity
It is only about those investments to make the exchange/interaction between two actors
possible. Asset specificity is a characteristic of an interaction.
All investments the parties do to make a transaction possible: When going to AH, buying a cucumber, the machine tells you how to pay, AH had to make investments for these systems.
High alternative use
low asset specifity
Low alternative use
High asset specifity
Higher levels of asset specificity leads to…
…the choice of a more hierarchical governance structure
- Higher probability of ‘lock-in’
- Higher probability of opportunistic behaviour by partner
- Transaction costs to control such behaviour
- More hierarchical governance structure = economically more efficient
How to choose governance structure?
Based on characteristics such as uncertainty, frequency and asset specifity.
The Higher the uncertainty, frequency and asset specificity the higher the chance hierarchy governance structure is chosen.