Traditional Media, Broadcast Media, and New Media Flashcards
a type of media that consist of paper and ink reproduced in a printing process that is traditionally mechanical
print media
printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology, science, and local, and national news, international news, birth notices, as well as entertainment news related to fashion, celebrities, and movies
newspapers
printed on weekly, monthly, quarterly or annual basis. It contains information about finance, food, lifestyle, fashion, sports, etc.
magazines
focuses on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic
books
used to advertise a company’s services, products, hung on easily noticed sights to attract people’s attention
banners
huge advertisements created with the help of computers. Their goal is to attract people passing by.
billboards
a type of booklet that includes everything about one company - its products, services, terms and conditions, contact details, address, etc. They are either distributed with the newspapers or hand over to people
brochures
used mostly by small companies due to low cost of advertising. They contain the basic information about a company, their name, logo, service, and contact information, and they are distributed in public areas
flyers
technically includes smart phones, tv’s radio, satellite, movies
broadcast media
reaches target audience using airwaves as the transmission medium
broadcast media
its the number one broadcasting media due to its reach to the audience. Each channel delivers a different type of content
television
uses waves to transmit entertaining, informative, and educative content to the public. Due to its high reach to audience, it is widely used for advertising products and services
radio
one of the most oldest means of entertainment, and today people often hear it to find out the weather and traffic while commuting
radio
film, motion picture, screenplay, moving picture, or movie has world wide reachability. Its the best type of mass media to promote culture and spread social awareness. Movies have always played a huge part in the entertainment world
movies
media are organized and distributed on digital platforms
digital/new media