Trade in the modern world Flashcards
1
Q
Licensing Agreements
A
- Gives a company permission to use a product, service, brand name, or patent, in exchange for a free or royalty
- Often it is only applicable in a specific region
2
Q
Exclusive distribution rights
A
- Another form of licensing agreement
- Allows a company to be the only distributor of a product in a specific area
- Most commonly used for manufacturing processes
3
Q
Franchising
A
- A franchise is an agreement to use a company’s name, services, products, and marketing
- The franchise(buyer) signs a contract and agrees to follow all of the franchisor’s rules
4
Q
Joint ventures
A
- Occurs when 2 businesses (one of which is usually located in a foreign country) form a new company with shared ownership
- It allows companies to gain access to new markets, products, and customers
- Share financial, managerial expertise, technology, cultural information and risk reduction
5
Q
Foreign subsidiaries
A
When a parent company allows a branch of its company in another country to be run independently