Trade Flashcards
1
Q
Similarities in approach between tobacco and alcohol paper
A
Bond et al 2010
Face legislative restrictions e.g. Ad constrains, labelling regulations, susceptible to taxes and disapproval from health advocates
Millions of documents released displaying concerns over public health advances. Thus: promote personal responsibility; exploit legislation on discrimination (alcohol is free and ppl have right to use it) and privacy; ally development
Taxes on tobacco reduce use, but counter is disproportionate burden on those unable to afford it
Product placement influences youth
Target minorities: RJ Reynolds targets Afroamerican neighbourhoods and LGBT community
